A high-volume 2 × 1 g purchase at an assumed 30% margin: approximately $3.00 in retailer gross profit.
CHAIN-EXCLUSIVE / CO-BRANDED / RETAIL-FOCUSED
TURN THE UPSELL
INTO YOUR PRODUCT.
We build chain-exclusive cannabis products at the price point directly above the retailer’s highest-volume entry SKUs—giving staff a credible reason to move customers into a higher-value cart item while the program is structured to deliver retailer margins above 40%.
See the retail program
EXCLUSIVE TO YOUR CHAINBUILT TO EARN THE UPSELL40%+ RETAIL MARGINCO-BRANDED AT THE SOURCE
01 / THE COMMERCIAL OPPORTUNITY
ONE STEP ABOVE
ENTRY LEVEL.
Entry-level pre-rolls and flower drive volume, but they also establish a low-value transaction. Most customers buying at that level are never given a compelling reason to move up.
Our program creates that reason. The product sits close enough to the chain’s top-selling base-price SKUs to remain an easy decision, while delivering enough improvement in product, presentation and exclusivity to make the upsell credible.
Only $3 more for stronger product, presentation and co-branded exclusivity—with a targeted 42% retail margin.
An additional $2.46 per transaction—approximately 82% more gross-profit dollars from a $3 upsell.
Illustrative target economics based on retail prices before tax.
Model the upsell for your stores02 / THE PARTNERSHIP MODEL
EXCLUSIVE TO THE CHAIN.
BUILT WITH DRIP BOYZ.
This is not another broadly distributed product competing for attention on the same shelf. We develop a co-branded program for the retail partner—giving the chain a differentiated product its customers cannot buy from a competitor.
Drip Boyz brings the genetics, cultivation knowledge, source material and product direction. Together, we align the format, price point, commercial structure and launch plan around the retailer’s existing customer base.
EXCLUSIVITY
A product and brand story competitors cannot simply place beside it.
UPSELL
A clear staff recommendation for customers already buying entry-level SKUs.
MARGIN
A commercial structure designed to move retailer margin above 40%.
SOURCE
Owned genetics and award-winning cultivation behind the finished product.
03 / START A CONVERSATION
LET’S MODEL IT
AGAINST YOUR MENU.
Show us the entry-level products driving volume in your stores. We will build the step-up position around your customer, your shelf and your target margin.
partnerships@dripboyzcultivation.ca ↗